Sunday, March 27, 2011
Brand Essence
Brand essence is the emotional connection between a person and a brand or product. In schlossers book Fast Food Nation, he talks about the Brand Essence in chapter two page 49. In an successful attempt to get thier sales back up and thier customers loving them again McDonalds scrambled to find a way to get the heart of thier customers. They did so by linking with other brands. They joined forces with these brands so that they still had support. The ads would link one thing to another and so would the people. These ads would show success and throw a McDonalds Cheeseburger in it. The people watching these ads would see that and think well McDonalds is great and this would change thier attitude about Mcdonalds and make hem wan to buy there. This is an emotional connection between consumers and the business. In order to get higher business the consumers must love you and think very good about you. So needless to say McDonalds sales went back up and thier customers were happy. Then everybody was happy and they were booming again. McDonalds Was back at the number one spot where they feel they should be. That my friends is Brand Essence.
Friday, March 18, 2011
The Shock Doctrine
In the beggining of this video the words PSYCHIATRY, pop on to the screen. That pulled at my curiosity.
I was wonderong what does psychiatry have to do with shock? The video goes on to show that the c.i.a uses shock therapy on people to see what would happen. They began to promote shock therapy as a medicine that would help psychiatric patients to get better. The video compared that to natural disasters of the world and the shocks that come with it. It explains that we act as children when we are in shock but that, thats why we need a leader. That was pretty interesting to me because it was proven that shick therapy was not efficient in helping psychiatric patients. The government just found a legal way to shock people. If we are reduced to childlike behavior when experiencing shock weather it be from shock therapy, or a natural disaster in the world how can a leader lead us. Just because the leader is a leader that does not set him apart from the rest of the people. He would be child like just as we are. So how can a leader lead if reduced to childlike behavior? Is there decisions made out of wisdom or panic?
My overall reaction to this video was that it was ok. I really didnt get it after watching it three times. but it did raise some interesting points to me. I mean it showed a way in which the c.i.a were filthy people but tell me something I dont know.
I was wonderong what does psychiatry have to do with shock? The video goes on to show that the c.i.a uses shock therapy on people to see what would happen. They began to promote shock therapy as a medicine that would help psychiatric patients to get better. The video compared that to natural disasters of the world and the shocks that come with it. It explains that we act as children when we are in shock but that, thats why we need a leader. That was pretty interesting to me because it was proven that shick therapy was not efficient in helping psychiatric patients. The government just found a legal way to shock people. If we are reduced to childlike behavior when experiencing shock weather it be from shock therapy, or a natural disaster in the world how can a leader lead us. Just because the leader is a leader that does not set him apart from the rest of the people. He would be child like just as we are. So how can a leader lead if reduced to childlike behavior? Is there decisions made out of wisdom or panic?
My overall reaction to this video was that it was ok. I really didnt get it after watching it three times. but it did raise some interesting points to me. I mean it showed a way in which the c.i.a were filthy people but tell me something I dont know.
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